When the JK uniform becomes a new fashion of street girls, when men wear pink printed T -shirts, girls are generously wearing oversized, various split pants shuttle, more and more men and women …Ignoring that generations have appeared on the stage of fashion. They are ready to go, constantly breaking the border, playing new trend elements, and becoming the source of the emergence of fashion trends.
During the 618 period of JD, the JD Data Research Institute released “Generation of Generation 2021 Fashion Trends Consumption Trends”.The trend of fashion trends such as popular colors vividly depicts the characteristics of the fashion consumption of generations, expressed the attitude of fashion choices and life attitudes that expresses self, optimistic and positive, and have a lot of valuable discoveries in the development of various fields.
Trend 1: Niche beauty is popular
——The generations prefer JK uniforms, handsome and handsome, couple sets best -selling
According to the data of Irai Consulting, in 2019, my country’s pan -two -dimensional users reached 390 million, and the two -dimensional culture covered Gen Z very widely.
In recent years, the JK uniforms, Hanfu, and Lolita dresses that broke the dimensions of the dimensions in the Z to generation have triggered a strong circle of cultural resonance.
JD Data shows that the number of online shopping users of generations accounts for 10%of the users, but bought nearly 30%of JK uniforms and Hanfu.Since 2021, the turnover of JK uniforms has increased by 260%year -on -year.The best -selling JK uniform is: Shuai Shuai JK casual Xiaoxi suit jacket, JK women’s long -sleeved shirt full set of professional pleated skirts, jk college style couple set.
Trend 2: Yue has already become popular
——The generations of or underwear without a size of underwear have increased by three times, and the fairy in the town has also been pleasing
For generations, please yourself is a high -level fashion.Comfort and casualness are not only a way of wear, but also a life attitude.
JD Data shows that the turnover of the Gen Z -free underwear increased by 342%year -on -year.
“New comfortism” is not only popular among the little fairy in Beishangguang, but also the fairy in the town also blows the style of joy.Since 2021, the turnover of fairy unshabal underwear in the town has increased by more than 5 times year -on -year.
Trend III: New Exquisiteism is popular
——The generations at home are also exquisite at home.
From leading fashion, to achieving fashion breakthroughs, the popularity of “new refinedism” reflects the new understanding of generations of fashion and life, value and price.
JD Data shows that the turnover of the Sang silk home service in generation Z has increased by 282 times year -on -year, and the growth rate exceeds 4 times the overall user, leading the consumer style of the mulberry silk home service.
Among different Z -generation users, the transaction volume of students’ groups to buy mulberry silk home service accounted for 14%in 2020 to 39%in 2021, and the consumption explosive power is full.The proportion of urban white -collar workers has also increased slightly.
Trend 4: Fashion pants are popular——The generation split suit is 56 times long, and shark pants have increased by 22 times
The skirt is sweet and stylish.I don’t like to be defined by generations.In the dictionary of Gen Z, fashion is not more sync, but more personality.With their bold eyes and uninhibited personality, they declared to the world: fashion defined by generations Z is called fashion, we are so cool!
JD Data shows that the turnover of generations of the Gen Z for split pants increased by 4.7 times year -on -year. Among them, the most popular split suit pants increased by 56 times year -on -year, and the turnover of split jeans increased by 29 times year -on -year.The amount increased by 22 times year -on -year.
Trend 5: Gender -free wear is popular——The fashionless, the same costumes of men and women in generations have increased by 4.3 times
The “gender -free wear” storm has set off. Girls are full of offensive wear in suits, and Oversized can also be soft and sophisticated. Boys wearing pink tops and printed T -shirts have a different taste.The gender gaps on clothing are becoming more and more blurred. Reverse stereotypes and anti -labeling are not gender -free. They have full personality and a new breakthrough in fashion.
JD Data shows that since 2021, the turnover of the same cost of buying men and women in generations has increased by 4.3 times year -on -year.Oversized costs increased by 1.5 times year -on -year, of which women contributed more than 65%of the turnover; men also loved printing and contributed 88%of the turnover of flower T -shirts.
Trend 6: The tide brand is popular
——The generations of generations are enthusiastic about moisture, and fashion tide brand consumption increased by 230%
In recent years, men’s tide cards have sprung up.Stars have also launched their own tide cards.The style and characteristics of the hip -hop style, rock fan, and maverick of the tide brand are very fit with the spirit of freedom and unique spirit of generations of generations. Although some trendy cards are expensive, they are still sought after.
JD.com’s data shows that the turnover of the generation of online shopping fashion tide has increased by 230%year -on -year.Since 2021, Starter’s turnover has increased by 5.2 times year -on -year, sketching transactions have increased by 3.8 times year -on -year, and the turnover of fashion denim brands has increased by 8 times year -on -year.
Trend 7: Gray and blue are popular
——The generations prefer classic gray, color preferences blue, yellow, and red
Gen Z’s personality is distinctive, but in color choice, it tends to be calm, not warm or cold, and transmits open -minded and casual positive power.
JD Data shows that when choosing costumes in generations, it prefers classic colors such as black and white and gray. The proportion of gray clothing consumption is twice that of the whole station.When choosing clothing, the color preferences of post -95s are: blue, yellow, red, color, purple, pink, green, orange.
The gray is calm, long -lasting; blue is the color of the sky and the sea, yellow, red, warm and optimistic, reflecting the unique taste and young vitality of generations.
Trend 8: online shopping diamonds, gold are popular
——The generations of online shopping investment funds and diamond consumption increased by more than 2 times
On the road of fashion consumption, Gen Z not only leads the trend on clothing.The trend of jewelry consumption is unstoppable. Generation Z is writing their tastes, pursuit of quality life, and consumption of consumption in their unique ways.
JD Data shows that since 2021, the transaction transactions of Gen Z’s online shopping below 20g increased by more than 200%year -on -year; trend trend gold necklace increased by more than 150%year -on -year; and more than 20 points of fashion and exquisite diamond pendants below 20%year -on -year increased by more than 247%.
Trend 9: Fashion sunscreen wind is popular
—— Men with hat sunscreen COOL, little fairy prefer sunscreen jacket
Summer is here, and generations of generations are pursuing sun protection and fashion.
JD Data shows that men prefer to wear sunscreen.Among generations of users, men contributed more than 60 % of their hats. The highest sales were baseball caps and sunglasses, which were stylish and handsome.
In contrast, the awareness of sun protection is more comprehensive, and the proportion of women’s sunscreen jackets has continued to increase.In addition to sunscreen skin jackets, printed chiffon cardigan, personality sunscreen baseball uniforms, romantic lace sunscreen, lazy wind ice silk sweater, etc. are also the choice of sunscreen for little fairies and highlights fashion taste.
Source of this article: China Business Daily
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